Capability
White label and trade production
Capacity and consistency for trade and overflow work carrying somebody else's brand.
Trade work is unforgiving. The print carries another business's name, the deadline is usually somebody else's promise, and consistency across a repeat run matters more than anything else.
This film covers how the presses hold colour and register across long and repeated runs, and what that means for a business taking on white label or overflow production.
Filmed with London Luxury Candle Supplies, who produce packaging carrying a range of other brands — the case study has the background. If trade work is a line you want to grow rather than tolerate, this is the relevant film.
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